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タイトル: Hilti (A): Fleet Management?
 
コンテンツID: CCJB-HBS-718419
登録日: 2019/06/13
オリジナルのプロダクトID: 9-718-419
オリジナルの刊行日: 2017/08   改訂日:2018/09
著者名: Casadesus-Masanell, Ramon/Gassmann, Oliver/Sauer, Roman
ケース提供機関: Harvard Business Publishing
種類: Case
言語: 英語
ページ数: 16ページ
分野: 経営・戦略
業種:
   
キーワード: General Management/Construction/Business model innovation/Business models/Customer relationship management/Decision making/Focusing on customers/Innovation/Inventions/Leasing/Restructuring/Strategy/Total customer value/Transformations/Value chains
   
文献サマリー: This case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power tools to leasing them as a service. For Hilti, it represented an entirely new business model, which would substantially differentiate the company from its competitors. While fleet management had the potential to significantly improve the customer experience, Hilti was already a successful firm under its extant model, and had to decide whether the restructuring of its business model was worth the risk.
   

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